It began with everyday observations-standing at bus stops with no clue when the next ride would arrive. Spotless checklists masking poor hygiene. Paper registers piling up in offices, recording actions but rarely triggering them. These weren't just minor annoyances. They were symptoms of a deeper problem: a world running on assumptions instead of accountability-costing time, money, and trust.
We asked ourselves a simple question:
Why do we accept inefficiency as "just how things are"?
That question sparked a revolution..
And so, TechnoPurple was born.
In a world full of movement-vehicles, people, operations-too much was left unseen. Customers felt the anxiety of uncertainty. Businesses paid the price of delay. and somewhere between intent and action, the truth was lost. We built TechnoPurple to change that. To make what happens in the field visible, verifiable, and valuable. To turn technology from a tool into a trusted ally.
Meet EFFY: Our answer to inefficiency.
Whether it's sales visits, service jobs, security patrols, facility upkeep or fleet deliveries, EFFY ensures every action by human or machine is purposeful, productive, and performance driven. While others track presence, we ensure productivity. While others provide dashboards, we deliver decisions. Because efficiency isn't about doing more - it's about doing what matters. It isn't about knowing what's happening - it's about ensuring it happens right.
Today, 500+ organizations across 30+ countries run better with TechnoPurple.
They use our platform EFFY not just to manage operations - but to master them. In an era of automation and AI, we believe trust shouldn't be a gamble - it should be a guarantee. The future belongs to those who leave nothing to chance. We help them get there.
We're not just technologists. We're engineers, strategists, and storytellers on a mission to:
Because when the field runs smoothly, business excels and when business excels, everyone prospers.
Vehicle Tracking and Winner of ET Power of Ideas (Top 10)
Outdoor Tracking App and Selected in ET Power of Ideas (Top 75)
Winner of Forst and Sullivan Award
Indoor Tracking App and Winner of IMC Digital Technology Award
Contact Tracing and Contactless Facial Recognition
Smart CAFM with Location Intelligence
EIRA - EFFY Intelligent Response Agent
Recognition is the best Motivator!
For developing one of the world's smallest GPS Vehicle Tracking System - VFFY and an amazingly feature rich, intuitive Software Solution, TechnoPurple was selected amongst the Top 10 Start-Ups in India by the coveted The Economic Times Power of Ideas Programme organized in collaboration with the Department of Science & Technology (DST), Govt. Of India and IIM Ahmedabad. A grant of Rs. 5 Lakh was awarded by Mr. Narayan Murthy - Chairman, Infosys and Prof. Samir Barua - Director, IIM Ahmadabad.
Today, VFFY has brought all supply chain stakeholders on one platform, something that was unheard earlier - vehicle fleet, consignor, consignee, driver, transporter and emergency responders. TechnoPurple takes pride in the fact that VFFY devices are built to last for decades. Vehicles will get bought and sold, but VFFY shall never get old.
For developing globally scalable Employee Efficiency Tracking Mobile App - EFFY TechnoPurple was adjudged amongst the Top 75 Start-Up Ideas by The Economic Times during the Power of Ideas organized in collaboration Department of Science & Technology (DST), Govt. Of India and IIM Ahmadabad. TechnoPurple the only company to get selected twice in fiercely competitive 'Power of Ideas' programme.
Today, EFFY is one of the most versatile workforce performance improvement App that has proved its mettle across geographies, sectors and roles of on-field staff. EFFY is so modular that it digitizes complex workflows in minutes and gets deployed in a few hours, even in the remotest corners of the world. Whether it is Transmission Lines in India, Flowers of Kenya, Airports of Dubai, Cement of Indonesia, Motor Bikes in Guatemala, Schools of Canada - There is some bit of EFFY in all.
For innovation in the field of indoor tracking using WiFi - Bluetooth Beacons, TechnoPurple was conferred IMC Indian Merchant Chamber's - Digital Technology Award at the hands of Mr. Raj Nair - President of IMC. IMC set up as part of the Swadeshi Movement in 1907, is one of the most respected Chamber of Trade, Commerce and Industry. Even Mahatma Gandhi accepted the Honorary Membership of IMC, the only chamber in the country which had this privilege.
Today, TechnoPurple is revolutionizing healthcare services without heavy investment or infrastructure changes. By enabling floor-wise tracking of hospital porters and intelligent task allocation to nearest porter, patient wait times have been reduced by 67% and daily job completion has leapfrogged by 50% for same set of staff.
TechnoPurple was founded to challenge inefficiency in everyday operations, from invisible fieldwork to paper-based processes. What began as a simple question led to a powerful answer: a suite of visibility-driven platforms that transform field operations into value engines. Today, TechnoPurple is trusted by 500+ enterprises in 30+ countries. Our award-winning solutions combine location intelligence, automation, and AI to deliver impact that's real, measurable, and global.
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Quality & Assurance
Project Leader
EFFYciency Elevation Platform